FutureRent: Your Drive. Your Terms. No Finance.
In a world where consumers routinely upgrade smartphones every year, FutureRent is asking a pointed question: why should drivers be stuck with long-term car loans that outlast the appeal and reliability of the vehicles they finance?
Luke Henwood, CEO of FutureRent, believes the automotive industry is overdue for disruption. “Consumers don’t want rigid debt,” he says.
“They want the newest models, the latest technology and the ability to adapt when life changes without being tied down for years.”
Henwood’s remarks reflect a growing dissatisfaction with traditional car finance, which often locks consumers into 72-month payment plans.
“You’re paying during the vehicle’s best years, only to inherit its worst,” he adds. “Every engine start becomes a question mark: will today cost me?”
While conventional financing might appear cheaper upfront, Henwood argues that the real costs, including insurance, tracking, servicing, dealership extras and administration fees, are often hidden beneath the surface.
“You can’t secure vehicle finance without insurance. That is an extra cost. You need vehicle tracking to qualify for reduced insurance rates. That is another extra cost,” he explains.
“When you stack those up against FutureRent’s all-inclusive subscription model, you see that we are not just competitive. We are complete.”
FutureRent’s offering includes comprehensive insurance, roadside assistance and servicing, all bundled into one subscription.
It is a model designed for simplicity, flexibility and real value. “Have a breakdown? Stuck on the side of the road without fuel? We have you covered. The point is to drive with confidence, knowing you are never alone on the road,” Henwood says.
The South African vehicle market is already sending a clear signal. In 2024, total vehicle sales dropped by 3 percent year-on-year to 515,712 units, marking the lowest figure since the 2019 pandemic.
Beyond economics, it highlights a deeper issue: the rising inaccessibility of traditional vehicle ownership for everyday South Africans. A vehicle is more than just transport.
It is the bridge between opportunity and independence. For many South Africans, the inability to secure traditional finance means missing out on work opportunities, family commitments and upward mobility.
FutureRent is removing those barriers, helping more people move forward, not just with cars, but with their lives.
As industries continue to shift from ownership to access, from streaming music and on-demand entertainment to cloud-based software and flexible workspaces, FutureRent believes mobility is next.
“The future belongs to those who refuse to be tied down,” Henwood says. “At FutureRent, we do not just offer cars. We offer peace of mind, packaged, and the freedom to live without fear.”
Instead of rigid credit score requirements and years of locked-in debt, FutureRent evaluates customers based on realistic affordability and adaptability.
Our model is built for the real world, making driving a modern, flexible and attainable experience. The vehicle industry is undergoing a transformation and FutureRent is leading that shift.
Mobility today is about more than getting from place to place. It is about reclaiming your time, unlocking opportunity and experiencing true freedom.
The future of driving is no longer tied to ownership. It is defined by access, simplicity and certainty. That future, Henwood says, isn’t coming. It’s already here.
For more information, click here or apply via WhatsApp.
Loading ...
